Chinese Tips中文通Open the app

Life in Mainland China

Short video and social apps: a Chinese conversation with pinyin

Douyin, Kuaishou, Xiaohongshu, Bilibili and Weibo each fill a different part of the day.

Play: Short video and social apps

The conversation

Speakers: Xiuying and Haoran.

  1. Xiuying

    你(nǐ)这(zhè)屏(píng)幕(mù)上(shàng)怎(zěn)么(me)飘(piāo)过(guò)去(qù)这(zhè)么(me)多(duō)字(zì)儿(r)?

    What's all this text flying across your screen?

  2. Haoran

    那(nà)是(shi)弹(dàn)幕(mù)。在(zài) B 站(zhàn)看(kàn)视(shì)频(pín),大(dà)家(jiā)发(fā)的(de)信(xìn)息(xī)会(huì)实(shí)时(shí)飘(piāo)过(guò)去(qù)。

    That's bullet chat. When you watch videos on Bilibili, everyone's comments stream across in real-time.

  3. Xiuying

    好(hǎo)家(jiā)伙(huo),三(sān)百(bǎi)多(duō)号(hào)人(rén)对(duì)着(zhe)一(yí)座(zuò)大(dà)桥(qiáo)的(de)视(shì)频(pín)疯(fēng)狂(kuáng)刷(shuā)弹(dàn)幕(mù)。

    Good grief, over three hundred people are spamming bullet chat on a video of a bridge.

  4. Haoran

    因(yīn)为(wèi)这(zhè)座(zuò)桥(qiáo)的(de)结(jié)构(gòu)设(shè)计(jì)确(què)实(shí)绝(jué)啊(a)。

    Well, the structural design of this bridge is genuinely top-notch.

  5. Xiuying

    每(měi)次(cì)出(chū)门(mén)吃(chī)饭(fàn)前(qián),我(wǒ)都(dōu)要(yào)先(xiān)用(yòng)哪(něi)个(gè) App 搜(sōu)攻(gōng)略(lüè)?

    Which app should I use to look up recommendations before going out to eat every time?

    1. 小(xiǎo)红(hóng)书(shū) Xiaohongshu
    2. 微(wēi)博(bó) Weibo
    3. 快(kuài)手(shǒu) Kuaishou
    Answer

    小(xiǎo)红(hóng)书(shū) Xiaohongshu

  6. Haoran

    小(xiǎo)红(hóng)书(shū)呗(bei)。你(nǐ)今(jīn)晚(wǎn)晚(wǎn)饭(fàn)前(qián)在(zài)上(shàng)面(miàn)看(kàn)了(le)整(zhěng)整(zhěng)一(yí)个(ge)小(xiǎo)时(shí)。

    Xiaohongshu, duh. You spent a solid hour browsing it before dinner tonight.

  7. Xiuying

    那(nà)可(kě)不(bù),最(zuì)后(hòu)找(zhǎo)的(de)馆(guǎn)子(zi)多(duō)棒(bàng),你(nǐ)还(hái)好(hǎo)意(yì)思(si)说(shuō)。

    Totally, the spot we ended up finding was amazing, so don't even start.

  8. Haoran

    除(chú)了(le)这(zhè)个(ge),还(hái)有(yǒu)刷(shuā)短(duǎn)视(shì)频(pín)的(de)抖(dǒu)音(yīn),以(yǐ)及(jí)快(kuài)手(shǒu)。

    Besides that one, there's Douyin for short videos, plus Kuaishou.

  9. Xiuying

    我(wǒ)姑(gū)妈(mā)天(tiān)天(tiān)抱(bào)着(zhe)快(kuài)手(shǒu)看(kàn),比(bǐ)老(lǎo)农(nóng)懂(dǒng)的(de)种(zhòng)地(dì)知(zhī)识(shi)还(hái)多(duō)。

    My aunt holds onto Kuaishou all day long, she knows more about farming than an actual farmer.

  10. Haoran

    光(guāng)是(shì)快(kuài)手(shǒu)这(zhè)一(yí)个(ge) App,日(rì)活(huó)用(yòng)户(hù)就(jiù)超(chāo)过(guò)了(le)四(sì)亿(yì)。

    Kuaishou alone pulls in over 400 million daily active users.

  11. Xiuying

    那(nà)微(wēi)博(bó)呢(ne)?

    What about Weibo?

  12. Haoran

    微(wēi)博(bó)主(zhǔ)要(yào)是(shì)看(kàn)实(shí)时(shí)热(rè)搜(sōu)、明(míng)星(xīng)八(bā)卦(guà)和(hé)公(gōng)共(gòng)讨(tǎo)论(lùn)。

    Weibo's mostly for breaking trending searches, celebrity gossip, and public discussions.

  13. Xiuying

    合(hé)着(zhe)你(nǐ)看(kàn)大(dà)桥(qiáo),我(wǒ)姑(gū)妈(mā)看(kàn)种(zhòng)地(dì),我(wǒ)只(zhǐ)负(fù)责(zé)找(zhǎo)吃(chī)的(de)。

    So basically you're looking at bridges, my aunt's watching farming stuff, and I'm just in charge of finding food.

  14. Haoran

    各(gè)司(sī)其(qí)职(zhí),把(bǎ)大(dà)家(jiā)的(de)日(rì)常(cháng)生(shēng)活(huó)安(ān)排(pái)得(de)明(míng)明(míng)白(bái)白(bái)的(de)。

    Division of labor, we've got everyone's daily life totally covered.

Hear it read aloud in the app

Words in the conversation

Notes

Douyin

Douyin is the mainland short-video app. TikTok is its overseas version, and both belong to ByteDance.

Kuaishou

In Q2 2026 the Kuaishou app averaged 412.3 million daily active users and 797.3 million monthly users. Its AI video tool Kling AI made over RMB 850 million in the quarter.

Xiaohongshu

Xiaohongshu (RedNote, "little red book") holds photo posts and short videos on travel, food, beauty, shops and how-to guides. People search it like a guidebook before a trip or a restaurant visit.

Bilibili and danmu

Bilibili is known for danmu, "bullet comments": viewers' comments fly across the screen at the moment of the video they refer to. In Q2 2026 it had 371 million monthly users, and they spent an average of 113 minutes a day on it.

Weibo

Weibo ("micro blog") is a public posting platform for news, celebrities and trending topics. In June 2026 it had 561 million monthly users and 254 million average daily users.

Play

Short video and social apps

Douyin, Kuaishou, Xiaohongshu, Bilibili and Weibo each fill a different part of the day.

  1. Douyin's overseas version is:

    Answer

    TikTok. Both belong to ByteDance.

  2. Danmu are:

    Answer

    Comments that fly across a video. Bilibili is the site best known for them.

  3. Kuaishou's average daily users in Q2 2026 were about:

    Answer

    412 million. Kuaishou reported 412.3 million.

  4. Kuaishou's AI video generator is called:

    Answer

    Kling AI. Kling made over RMB 850 million in Q2 2026.

  5. People often open Xiaohongshu to:

    Answer

    Find food and trip tips. It works like a guidebook written by its users.

  6. How long did Bilibili users spend on it a day on average in Q2 2026?

    Answer

    113 minutes. The company reported 113 minutes.

Keep exploring