Life in Mainland China
Short video and social apps: a Chinese conversation with pinyin
Douyin, Kuaishou, Xiaohongshu, Bilibili and Weibo each fill a different part of the day.
Play: Short video and social appsThe conversation
Speakers: Xiuying and Haoran.
- Xiuying
你这屏幕上怎么飘过去这么多字儿?
What's all this text flying across your screen?
- Haoran
那是弹幕。在 B 站看视频,大家发的信息会实时飘过去。
That's bullet chat. When you watch videos on Bilibili, everyone's comments stream across in real-time.
- Xiuying
好家伙,三百多号人对着一座大桥的视频疯狂刷弹幕。
Good grief, over three hundred people are spamming bullet chat on a video of a bridge.
- Haoran
因为这座桥的结构设计确实绝啊。
Well, the structural design of this bridge is genuinely top-notch.
- Xiuying
每次出门吃饭前,我都要先用哪个 App 搜攻略?
Which app should I use to look up recommendations before going out to eat every time?
- 小红书 Xiaohongshu
- 微博 Weibo
- 快手 Kuaishou
Answer
小红书 Xiaohongshu
- Haoran
小红书呗。你今晚晚饭前在上面看了整整一个小时。
Xiaohongshu, duh. You spent a solid hour browsing it before dinner tonight.
- Xiuying
那可不,最后找的馆子多棒,你还好意思说。
Totally, the spot we ended up finding was amazing, so don't even start.
- Haoran
除了这个,还有刷短视频的抖音,以及快手。
Besides that one, there's Douyin for short videos, plus Kuaishou.
- Xiuying
我姑妈天天抱着快手看,比老农懂的种地知识还多。
My aunt holds onto Kuaishou all day long, she knows more about farming than an actual farmer.
- Haoran
光是快手这一个 App,日活用户就超过了四亿。
Kuaishou alone pulls in over 400 million daily active users.
- Xiuying
那微博呢?
What about Weibo?
- Haoran
微博主要是看实时热搜、明星八卦和公共讨论。
Weibo's mostly for breaking trending searches, celebrity gossip, and public discussions.
- Xiuying
合着你看大桥,我姑妈看种地,我只负责找吃的。
So basically you're looking at bridges, my aunt's watching farming stuff, and I'm just in charge of finding food.
- Haoran
各司其职,把大家的日常生活安排得明明白白的。
Division of labor, we've got everyone's daily life totally covered.
Words in the conversation
Notes
Douyin
Douyin is the mainland short-video app. TikTok is its overseas version, and both belong to ByteDance.
Kuaishou
In Q2 2026 the Kuaishou app averaged 412.3 million daily active users and 797.3 million monthly users. Its AI video tool Kling AI made over RMB 850 million in the quarter.
Xiaohongshu
Xiaohongshu (RedNote, "little red book") holds photo posts and short videos on travel, food, beauty, shops and how-to guides. People search it like a guidebook before a trip or a restaurant visit.
Bilibili and danmu
Bilibili is known for danmu, "bullet comments": viewers' comments fly across the screen at the moment of the video they refer to. In Q2 2026 it had 371 million monthly users, and they spent an average of 113 minutes a day on it.
Weibo ("micro blog") is a public posting platform for news, celebrities and trending topics. In June 2026 it had 561 million monthly users and 254 million average daily users.
Short video and social apps
Douyin, Kuaishou, Xiaohongshu, Bilibili and Weibo each fill a different part of the day.
Douyin's overseas version is:
Answer
TikTok. Both belong to ByteDance.
Danmu are:
Answer
Comments that fly across a video. Bilibili is the site best known for them.
Kuaishou's average daily users in Q2 2026 were about:
Answer
412 million. Kuaishou reported 412.3 million.
Kuaishou's AI video generator is called:
Answer
Kling AI. Kling made over RMB 850 million in Q2 2026.
People often open Xiaohongshu to:
Answer
Find food and trip tips. It works like a guidebook written by its users.
How long did Bilibili users spend on it a day on average in Q2 2026?
Answer
113 minutes. The company reported 113 minutes.